I was the Brand Development Manager for an automotive distribution company in Emeryville and handled Helite, a France-based airbag company specialising in motorcycle and bicycle safety..
Not only did I handle all day-to-day business operations, but I was responsible for designing and creating any and all materials Helite USA used.
Here is a collection of my work.
Helite Videography
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Tech Rundown
In regards to the Helite airbag vest being a consumer product and one of the first of its kind, it’s a home-run. When I came on board customer awareness was a big hurdle to overcome. Not only was the vest a new idea, people had no familiarity with its function. I made it a priority with everything we published to create a working set of technical details that would become the mantra of Helite. Through this easy to remember set of technical specifications users would be able to familiarize themselves quickly. We’d be able to differentiate ourselves from any other products entering into the market.
Brand Style
Helite had no brand guidelines before I came on board. Through creating a brand style guide I was able to create a cohesive image and presentation in whatever arena we planned on exhibiting in. This style guide was adopted by Helite HQ and, then, institutionalized internationally.
Growth
In the first year I was able to increase sales by 59% overall.
I increased engagement on all social media platforms i.e. YouTube, Instagram, Facebook, Twitter, and Forums by 87%.
Created new opportunities for Helite via online sales outlets, sponsorships, and doubling the number of Helite dealers including a partnership with Revzilla.